- Listed: April 15, 2019 9:52 am
The Internet provides numerous opportunities, both good and bad.youtube.com – https://www.Youtube.com/watch?v=oLF_3bq0pw4 In a strange way, the Internet is extremely democratic in that it allows anyone with access the chance to use or abuse the Web however they see fit. As such, reputation management has become a major area of interest and concern for millions, if not tens of millions, of Americans. Reputation management is the process of tracking an entity’s actions and other entity’s opinions about those actions, meaning the search for what people are doing and what others think about what people are doing. It’s a bit like online gossip, but reputation management goes further than just People magazine.
Entire Internet related responsibilities, such as search engine image protection (SEIP), were created for the sole purpose of protecting a person’s name and reputation from undesired public information. Reputation management is important to individuals, businesses, non-profits, politicians and more, because it affects so many areas of life. There are many ways to execute reputation management on the Internet; one way is to overwhelm and eliminate negative listings that show up when people search a name or term in Google. However, things have changed and online reputation management is evolving and new services such as online image consulting and litigant image enhancement is growing. More so than ever before, it’s easy for an individual to post slanderous, untrue, injurious and hurtful information based on nothing more than the wind.
In the past, a person would have to use a print medium, newsletter, newspaper, to produce a wide spread negative message, but those days are over. Now, anyone with Internet access can make wild comments. Another reason why reputation management is important is that companies are producing as much hurtful information as individuals, if not more. Comments regarding a person’s credit rating or debt could be posted online, individuals can use the forums on various company Websites – https://Www.searchenginejournal.com/online-reputation-management-for-doctors/254961/ to bash the company, the employees, stockholders or whomever they like. Websites such as eBay, Wikipedia and Slashdot are often abused in such a way. There are a number of ways to combat the type of information that is slanderous or flat out inaccurate.
For example, you can use Search Engine Reputation Management (SERM) to shield your brand or reputation from damaging content. In the end though, two challenges persist, the nature of Internet search engines and the ability of certain individuals – https://www.podium.com/google-reviews/google-click-message-best-practices/ to spread information no matter how much time it takes. One of the best ways to combat negative information is to produce positive information. So, reputation management can be performed with SEO/SEM, putting quality information of a positive nature online – https://www.Imunify360.com/getting-started/14-features/35-reputation-management about the person or entity being attacked. The goal is to produce enough positive information that it drowns out the negative being produced. It’s a difficult battle overall, but one that is winnable – https://www.Chiefmarketer.com/public-relations-vs-seo-which-is-better-for-online-reputation-management/.
To enhance your online reputation management, find a reputable individual or company who can protect your brand and your name. Odds are you don’t have enough time to deal with the rumors flying around about you, or the time to learn how. Find professionals who specialize in reputation management and let them handle the mess.reputationmanagement.com – https://Www.Reputationmanagement.com/blog/celebrity-online-reputation-management/ Author’s Bio: Online Reputation Service can help you restore your online reputation. Your Reputation Management Programs can be destroyed in a matter of minutes. Let Reputation Management LLC restore your online reputation. Please Register or Login to post new comment. What are the Key Success Tips for Youtube Marketing? What is Inbound Marketing and Outbound Marketing? How Self-Confident Are You?
One of the major reasons the need for online reputation management came up is because of the irregular flow of user generated content on a constant basis, which had to be monitored for obvious reasons. Social media/social networking websites have grown massive in the past couple of years and with the user generated content has also grown to a high extent, which started to have an impact on the major search engines too. Among the many early companies who embraced the power of user generated content was eBay, which used it through customer feedback. By making the use of UGC feedback it gave both the buyers and the sellers a rating or a “reputation” that helped other eBay users in having a fair deal – https://www.forbes.com/sites/susanadams/2013/03/14/6-steps-to-managing-your-online-reputation/ with them when buying or selling products through the website.
Apart from this, ORM started being provided as a service by companies such as Reputation Defender and Claim ID, which was yet another company that started to offer ORM services focused solely on personal level. There are also a few ORM tools like Brandseye, Trackur and Google Alerts – https://www.forbes.com/sites/learnvest/2013/11/20/10-things-you-need-to-know-about-online-reputation-management/ that help in monitoring your reputation. Micro blogging services such as Twitter. ORM can prove to be highly beneficial in a number of different ways. Such time of management can be extremely helpful – https://www.Reputationmanagement.com/services/ in creating a better customer satisfaction rate by looking into the customer’s viewpoint and analyzing their opinion about a particular product.youtube.com – https://Www.youtube.com/watch?v=wh5LfjCUo3w Reputation management can also be useful to understand and know what kind of competition the other similar products in the market hold. Finally, ORM can be leveraged in a simple way to discover targeted keywords that people use to search for your product or service online.
With each new year, new communication platforms get added to the marketing mix. Years ago, your company would be fine with a simple website and email address for customer support. Now, consumers’ tech habits have gone multichannel (and omnichannel), and our marketing has had to adapt accordingly. Your team likely manages at least half a dozen different properties and profiles, from websites, to micro-sites, to social networks. And these aren’t just communication channels. Your customers are actually looking to do business with you on Facebook, Instagram, Snapchat, and beyond. The key takeaway here is that reputation management across touch-points is more of a business-critical issue today than ever before. In any given day, customers, potential customers, and stakeholders are talking about your business online in virtually countless places. Employees talking about how their work days are going and/or actively trying to promote your job postings and engage with sales prospects.
“One of the biggest problems that companies face is that when they go to tell a story, it doesn’t look authentic because it’s coming from a brand and not a person,” branding expert Leonard Kim recently told Smarp.sproutloud.com – https://sproutloud.com/blogs/how-reputation-management-can-help-boost-your-online-search-rankings “For years, companies have done everything in their power to become more relatable to people, but they have missed the key component when it comes to becoming relatable with people. As overwhelming as it might seem, it’s crucial for your communications team to stay on top of it all in order to manage your business’s brand marketing and reputation effectively. In this guide, we’ll break down what online reputation management (ORM) looks like today and how to manage your online reputation effectively.
What is online reputation management? Online reputation management is simply actively monitoring, managing, and engaging with the public perception of your brand online, with the goal of proactively crafting brand sentiment. Because of how democratized and open publishing is now, you’re less in control of your brand than ever before. It’s easier for any coverage, positive or negative, to amplify and spread – giving more power to the members of your audience. Not so long ago, if a disgruntled customer complained, it would only reach whoever was in earshot. Today, it can reach hundreds of their followers. If a critic wrote a poor review, it would appear in their local paper for thousands to read instead of their website, available to millions.
However, while other people have the ability to reach exponentially more people, so do you. Online reputation management is when you take advantage of that. It includes both proactive and reactive measures and both talking and listening, depending on the circumstances and your brand’s goals. TIP: Learn more about all best online reputation management software in 2019 and see real-user reviews for over 150 of the best tools. Why is online reputation management especially important today? Before online marketing changed everything about how we do business, word-of-mouth (WOM) existed in more of a vacuum. Now, anything said about your business or brand has the potential to impact your digital footprint. The same footprint that potential customers, employees, and investors see when they’re researching and considering your brand.
For example, according to customer review statistics, 49 percent of consumers check reviews at least regularly, and, in many cases, trust online reviews as much as personal recommendations. What most brands are slow to realize is that their own content makes up a small fraction of their overall digital footprint. Digital marketing activities like blogging, paid ads, and online PR surely improve the overall picture, but they’re just one part of it. That’s why online reputation management is such a crucial component of your overall communications strategy. While most of your other marketing activities are focused on adding your own content to that digital footprint, reputation management is more focused on monitoring and responding to the content other people are contributing to it. Just make sure you don’t dedicate too many resources to the wrong places.
Gini Dietrich of Spin Sucks recommends measuring the web traffic referrals you get from various media channels, whether they’re paid, earned, shared, or owned. “Once you know where your audience hangs out online, you can start to engage with them and build relationships. In the course of those conversations, you can use unique URLs to understand what those visitors are doing on your site once they get there,” she recently wrote. When done well, your company is in tune with everything key groups are saying about your business and able to turn those conversations into opportunities. The different types of ORM to focus on will depend on your type of business, as will the types of opportunities it creates.
But it has the ability to impact your sales, customer satisfaction, brand perception, and more. How exactly does managing your online reputation impact your business? Let’s look at the results you can earn in a bit more detail. Online press, reviews, forums, and social media conversations all impact your brand reach and image. By actively participating in reputation management, especially tactics involving creating new assets discussed below, you’re able to reach new people and drive them to your business. Whether they visit your website then and there, or save the knowledge for later, new sales will come from a positive reputation. When you actively monitor and manage your brand’s reputation, you’ll also find customer support and satisfaction opportunities you might not have otherwise.
Not everyone talking about your brand online will do so on your official pages and profiles. In order to find, for example, a customer complaint on Twitter that doesn’t tag your handle, you need a reputation management strategy that includes finding and responding to posts like these. When you actively look for and engage with conversations about your brand online, you have a coveted chance to surprise and delight current customers. Whether someone is talking positively or negatively, there’s always room to improve the relationship. For example, by finding people complimenting your brand and thanking them, they’ll feel seen and appreciated. And by responding to negative content and trying to solve the problem, you have the chance to turn around a poor impression.
By monitoring and managing your online reputation, you can find and focus on anything with negative sentiment as soon as possible to avoid a potential crisis. It’s all too common for a casual complaint to go viral or spin out of control online these days, which is why if anything negative is posted, you want to be one of the first to find it. According to SentiOne, networks like Twitter, Facebook, and YouTube, are especially prone to negative conversations, so you’ll want to actively monitor and engage on those platforms. Having a social media sentiment analysis strategy can help your brand detect negative comments and posts before they become a viral disaster.
Finally, keep in mind that some of the people talking about your brand will have large audiences and influence. There will be journalists, reviewers, social media influencers, and more. By engaging with them when they do so, you can cultivate a positive relationship with them that can lead to future marketing or PR opportunities. Now that you know what strategic ORM can do, let’s look at a few fresh examples of reputation management that brands should aspire to or avoid. In addition to what happened, we’ll talk about why it was such a success or failure. Poaching customers is always a risky move, but can be successful when done strategically.
That includes knowing when to insert yourself into the conversation, and how, while keeping customers’ best interests at heart. Recently, a ConvertKit alternative changed its pricing structure, and lots of Twitter users were grumbling about switching email providers. He began booking sales calls straight from there. In 2018, Nike premiered their ad campaign with controversial figure Colin Kaepernick on social media ahead of its commercial slot in the NFL season opener. This is a great example of using monitoring for market research and taking calculated but significant risks. Despite the commercial drawing outrage from many on social media, Nike’s online sales immediately spiked in support of the campaign as well, proving it attracted an audience as it hoped to. From a CRO perspective, this wasn’t just a sales win – it kept the conversation about Nike less focused on the company’s alleged abuses in East Asian sweatshops.
When news of the Facebook and Cambridge Analytica scandal first broke in 2017, Cambridge Analytica went to Twitter to see how people were responding. Only, rather than crafting a serious statement or responding to individuals, they lashed out in a long Twitter thread that bitterly denied allegations. This rant, with minimizing remarks like “This isn’t a spy movie,” caused Twitter users to believe they were panicking in the wake of guilt, rather than making a case for their innocence. If you do find your brand in a reputation management crisis, no matter how minor it might be, one of the worst responses is no response. In 2017, British Airways experienced a massive system failure during a holiday weekend, their social media accounts weren’t on top of providing help and information, drawing further criticism.
When they did post on Twitter, they’d frequently apologize without any other information or answers, and days after the original requests. The late and unhelpful public response only made the brand look worse and their customers more frustrated. If you’re going to use digital channels, you need to be prepared for using them in bad scenarios as well as good ones. Otherwise they can just amplify the damage to your brand’s reputation. If you do make the strategic decision to start managing your online reputation, there are a few different tactics you can start using. Which you’ll want to focus on depends on how your customers communicate and what your reputation management goals are. Given how many of your industry’s conversations are happening on social media, social media monitoring is a core component of online reputation management.
You should be listening and replying to important conversations from customers, press, and influencers on social media. TIP: Research over 178 social media monitoring software platforms and read real-user reviews to help find the tools right for you. Online reviews have long been an important part of a business’s word-of-mouth success. That’s no different online, but there are dozens more places for customers to read reviews. Fortunately, this also gives you the opportunity to monitor and reply to reviewers as well. You can also use reputation management software tools like PowerReviews to actively solicit reviews from customers you suspect are delighted by their experiences with you.
Managing how your brand is portrayed in search results is another important part of reputation management. While you can’t directly influence or reduce the ranking of negative coverage, you can work to outrank it with your own content and SEO efforts. In addition to building links to boost the rankings of your owned web properties, you might want to consider boosting third-party presences where you feel more in control of sentiment. Your social profiles may be the best opportunities. SEO monitoring software like Ahrefs allow you to monitor and track search results for keywords related to your brand, as well as what domains are sending the most “SEO juice” to the search results you want to bury. Cultivating your relationships with advocates, such as employees and partners, on social media is another strong tactic.
When you provide a way for them to communicate and easily share content, they can help you amplify and spread content that gives your reputation a boost. Finally, public relations and working with the press can help improve your reputation as well. It’s another way to amplify good stories about your business, on many different channels. For example, the same publisher might create a video, search optimized blog post, and various social media messages for the same story. There are several ways to take advantage of that with reputation management. A good place to start might be to use HARO to connect with journalists looking for sources to add color to their stories. TIP: Similiar to PR tools are platforms that monitor media outlets and specific keywords related to your brand. With the strategies and tools listed above, it’s easy to continually improve your brand’s image long-term. With the right mix of monitoring what other people are saying, and starting conversations yourself, you can shape your business’s reputation as needed.
WebPunch is more than just a reputation management company. Yes, we live and breathe reputation and reviews but at our core we are much more than that. What we do at WebPunch is offer our clients a reputation management solution that expresses itself in mutually dependent software and services. We help our clients generate content by way of reviews that validate businesses glossy marketing claims of excellence. By utilizing our local listing optimization service, we then help potential customers to find your online reviews and business listings that will encourage them to convert to your brand. Once they are onboard with your business, we then ask them to give us their feedback using our propriety Customer Feedback tool.
With this piece of online reputation management software, we can help identify client segments in order to tailor marketing and customer service campaigns to meet that specific clients needs and preferences. By understanding what each individual client’s experiences have been with the brand, we gain insights on how to streamline your company and improve the customer experience. We use our Review Response service to listen to what clients are saying online and resolve their concerns. This effort will lead to happier, more loyal patrons of your business. After evaluating the feedback and determining who the clients are that have had a positive experience, these individuals are asked to post their stories on public forums like Google, Facebook,Yelp etc. by way of our Review Generation tool. In this way, we utilize a cyclical process that helps your company dominate your competition and soar to new heights. WebPunch will make this process effortless for you and your clients. All you have to do is put us to work!
What attracts a customer to a certain business? Yes, the products and services obviously have a huge role to play. However if taken a closer look, you will quickly notice that it is the reputation which “makes or breaks” the foundation of a business. Did you notice that a business’s reputation has just been referred to as its foundation? This is because a positive image development is extremely essential for a business in this growing world of the Internet. The rapid growth in the number of review websites and blog sites has made it a lot easier for business owners to engage and interact with their existing customers.
It has also become easier for them to attract and rope in new customers on board. The phenomenon known as Web 2.0 is responsible behind encouraging businesses to publish their works, share and exchange info, and connect with potential customers. However, these customer engagement tools can also act against the services and products provided by a business, as there is no guarantee that every feedback will work in its favor. Negative feedback against a product or a service can cause a serious damage to its reputation. And this is the reason why there is a heavy dependence on online reputation management. In this procedure, constant efforts get made to keep up a business’s reputation. And due to the lingering effects of bad publicity, it is one such sector where you cannot just slacken your efforts for a single moment.
It is very natural for your business to get a couple of negative comments visible in the search results. So, what should you do when a similar situation crops up? Post a positive comment in reply to the negative comment to nullify its effect. While an in-house team is enough to carry out reputation management, there are also some vendors who specialize in providing online reputation management services. Their expert and proactive measures make sure that there are enough positive content to defend an organization’s reputation on the Web. Once you hand over the project and share organizational values with them, they work with the goal of making people from various corners of the world form a positive perception about your work. The content generated by them work in unison with the overall image of your business. Thus, it is clearly understandable that the process of reputation management is a popular trend that is effective in offering a desired brand representation. However, this process also needs constant attention; and therefore, an outsourced online reputation management service is the most viable option. While a reputable outsourced vendor manages your reputation, you can focus on your organizational reserves and put greater emphasis on value-adding activities. In this way, you can guarantee continuous profits for your business in years to come.
Every organization looks upon reputation as an essential business asset that needs to be built and protected and maintained in order to ensure that it enhances your brand value. That is why it has been observed that the companies use traditional disciplines of media and public relations for something called online reputation management. It is all about guarding your organization from any kind of reputational hazard. And today with the rise of social media and the explosion of information online, it has become imperative to maintain reputation with not just the media, stakeholders and regulating bodies but with the entire community of internet users. You cannot have control on what they say about your products, services or your company. They will be vocal about their opinions, whether you like it or not, and will largely influence the decision of the prospective customers who choose to research your brand online.